Run an SEO / GEO audit

Connect Google, fetch your data, and get prioritised SEO and Generative-Engine recommendations.

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The SEO / GEO module gives you a complete audit of how your website performs in both traditional search (Google) and generative search (ChatGPT, Perplexity, Google AI Overviews). It pulls real data from Google Search Console, GA4 and a live site crawl, then produces prioritised SEO and GEO recommendations.

Prerequisite
A company with a website URL set, and a Google account with Search Console access
Audit time
60–180 seconds depending on data source health
Time windows
7, 28, 90, or 180 days
Goes through approvals
No — audits are standalone, not campaign-bound

SEO is about ranking in Google search results. GEO is about appearing in AI-generated answers. The same brand decisions feed both — which is why Stratogizer covers them in one audit.

The first time

Connect Google

  1. 1

    Open SEO / GEO in the sidebar

    If you've already set the company's website URL, you'll see the "Connect Google" call to action. If not, set the URL in the company edit sheet first.

  2. 2

    Authorise the Google account

    Click Connect — you're redirected to Google's standard OAuth consent screen. Sign in with the Google account that has Search Console access to your domain. Grant the requested scopes (Search Console read-only, GA4 read-only, basic email).

  3. 3

    Bind the Search Console property

    Back in Stratogizer, pick which Search Console property to audit. If you have multiple (subdomains, separate http/https properties), pick the canonical one — usually the one that shows the bulk of your traffic.

  4. 4

    Bind a GA4 property (optional but recommended)

    Pick the GA4 property for the same site. This unlocks landing-page behaviour data in the audit. Skip it if you don't have GA4 — the audit still works, just with less depth.

Running an audit

Generate the recommendations

  1. 1

    Pick a time window

    7, 28, 90, or 180 days. 90 days is the sweet spot for most audits — long enough to see real patterns, recent enough to reflect current state.

  2. 2

    (Optional) Upload a backlinks CSV

    Stratogizer doesn't subscribe to a backlinks API, but if you have an Ahrefs / Semrush / Moz export, upload it and the audit will use it. CSV only, 5 MB max.

  3. 3

    Click Run new audit

    The audit runs in 60–180 seconds. It pulls Search Console data, GA4 data, runs a live crawl of up to 100 of your top pages, and queries Chrome UX Report for Core Web Vitals. Each data source is fetched independently — if one fails, the audit still completes with the others.

  4. 4

    Read the results

    You get a site-health summary, counters by category and severity, facet filter cards, and a prioritised recommendations list — each with the page or query affected, the issue type, the suggested fix, and an estimated impact. Filter by SEO vs GEO, or by facet (technical, on-page, content, performance, schema, etc.) to focus your reading.

What gets audited

Data sources at a glance

  • Google Search Console — queries and pages, clicks, impressions, CTR, position.
  • Google Analytics 4 — landing-page report. Optional.
  • Live site crawl — up to 100 pages, extracting titles, meta descriptions, canonical tags, headings, JSON-LD.
  • Chrome UX Report (CrUX) — real-world Core Web Vitals from actual visitors.
  • Backlinks CSV — your uploaded export, if you have one.

Use the Data sent to Stratogizer panel on the audit detail page to inspect exactly what was sent to the AI. Useful for understanding why a particular recommendation appeared.

How often to re-run

SEO / GEO audits are point-in-time. Most brands run one at the start of a new SEO engagement, work the recommendations over a quarter, then re-audit to measure progress. There's no harm in running them more often, but the recommendations change slowly — give them time to be acted on before regenerating.