Use a strategy as input to the implementation plan

Link a prior Paid Media strategy and channel plan so the implementation plan builds on real prior work.

The Paid Media implementation plan is dramatically more useful when it can see the strategy and channel plan that came before it. The wizard's "link prior runs" step is where that happens — and it's one of the single highest-leverage features in Stratogizer.

Where: Paid Media wizard → Media Implementation module → 'Link prior runs' step
What you link: A Paid Media Strategy run, a Channel Plan run, or both
Scope: Only runs from the same campaign are available to link
What the AI gets: The full content of the linked runs as context for the new one

Without linking, the implementation plan starts blank. With linking, it's built on the specific decisions you've already approved in the prior runs.

What linking actually does

Behind the curtain

When you link a prior run, Stratogizer fetches its full output — the entire strategy or channel plan — and includes it in the prompt to the AI when generating the implementation plan. The model reads it as if a colleague had just shared the document and asked it to produce the next-layer-of-detail artefact.

The implementation plan can reference specifics from the strategy ("as defined in the positioning paragraph…") and from the channel plan ("for the Meta allocation of 35% of budget…") because it literally has access to those documents at generation time.

How to link

Inside the wizard

Open the Paid Media wizard, pick Media Implementation as the module, and pick the campaign that already has the prior runs.
The wizard surfaces a "link prior runs" step. It lists every completed strategy run and channel plan run in the campaign.
Tick the runs you want to use as context. You can link both a strategy and a channel plan, or just one. Linking only a strategy is fine if you're skipping the channel-plan step.
Continue through the rest of the wizard. The inputs are pre-filled from the linked runs where they overlap; adjust anything campaign-specific.
Generate. The implementation plan that comes back will reference the linked prior work directly.

What if I don't link?

Skipping the prior runs

The wizard lets you skip the linking step. The implementation plan will still generate using only the brief inputs you provide directly in the wizard — but it won't reflect any of the specific decisions made in the strategy or channel plan. Output is noticeably more generic.

Skipping is occasionally the right call (you're producing a quick implementation plan without a prior strategy run, or you're deliberately starting fresh). Most of the time, linking is what you want.

Roadmap: linking across modules

Today the link feature is specific to the Paid Media wizard. On the roadmap: cross-pillar linking — for example, generating an Organic Social strategy that's informed by a Paid Media strategy for the same campaign. Useful for genuinely integrated campaigns.