Set up brand context

Logo, brand files, system prompt — the inputs that shape how AI generates for this brand.

"Brand context" is everything Stratogizer feeds the AI so it generates as your brand, not as a generic marketing assistant. It's the logo, the website, the brand guidelines, and most importantly a short paragraph of system-prompt instructions that sets the tone. Set it up well once and every future generation for that company gets better automatically.

Where it lives
The company edit sheet
Who sets it
Workspace owners and company managers
Time to set up
10–15 minutes if you have the assets to hand
Affects
Every strategy generated for this company

The single biggest lever on strategy quality is the brand system prompt. Spend 10 minutes writing a good one and every generation for the rest of the company's life is better.

The four inputs

What you set, and why each matters

  1. 1

    The brand logo

    Used in the company switcher, embedded in every exported PDF, and shown wherever the brand appears in the app. Drag-and-drop in the company edit sheet, or pick from the Asset Library.

    • Format: SVG is best (sharp at any size). PNG with transparent background is fine. JPG works but can look heavy.
    • Aspect: square logos and wide wordmarks both work — we crop to fit the chrome. Wordmarks display with more horizontal real estate in the switcher.
    • Size: 10 MB cap. Anything reasonable is well below that.
  2. 2

    The website URL

    The brand's homepage. It's surfaced in generated strategy text and — critically — it's the property the SEO/GEO audit analyses. If you skip this, you can still generate Paid Media and Organic Social, but the SEO/GEO audit won't be available until it's set.

  3. 3

    The system prompt

    A short paragraph (4–10 sentences) describing how the brand sounds, what it cares about, and any non-negotiables. Treat it as a one-pager for a new strategist joining the brand on day one.

    Bad: "We sell coffee. Be friendly."

    Better: "We're a single-origin specialty roaster based in Cape Town, selling primarily to small independent cafés. Voice is precise, warm, never bro-y; we name our farmers; we never use the word 'craft'. Our biggest competitor positions on luxury — we counter-position on integrity and traceability. Avoid generic sustainability claims unless we have a specific certification to cite."

    Notice what the better version gives the AI: target customer, voice rules, words to avoid, competitive context, and a constraint on a common cliché. That's what turns generic output into yours.

  4. 4

    Brand files (Asset Library)

    Upload the assets that explain the brand more deeply than the system prompt can: brand CI documents, tone-of-voice guidelines, past best-of-class strategies, customer-research summaries. Use the company's section of the Asset Library and toggle use in generation on for files the AI should see during every run.

How to edit it later

Updating brand context after setup

Open the company switcher, hover the company, click Edit. The same sheet you saw at creation opens. Changes take effect on the next generation — they don't retroactively rewrite history.

See Brand output settings for the white-label watermark toggle that lives in the same sheet, and Upload to the Asset Library for how the file management works.