Edit and regenerate a strategy

Almost no strategy is perfect on the first run. Edit and regenerate is how you iterate — adjust an input, regenerate, compare, keep going until it's right. The previous run stays in history; the new one is linked to it as a child via lineage.

What it produces

A new strategy run, linked to the original

Inputs

Pre-filled from the original — you tweak what's changing

Generation time

1–3 minutes per regenerate

Previous run

Preserved in history, not overwritten

Regenerate when you want to evolve the same strategic question. Start a new generation when the question itself has changed.

How to regenerate

Step by step

1. 1

   Find the strategy to regenerate

   From the campaign card (the most common path), or from Strategy History. Click into the run you want to evolve.

2. 2

   Click Edit & regenerate

   The wizard opens, re-hydrated with the original run's inputs. Audience, message, budget, channels, documents — everything is pre-filled.

3. 3

   Tweak what's changing

   Adjust the inputs that need to change. Common patterns:

   • Sharper audience definition based on reviewer feedback.
   • Adjusted budget split.
   • Adding or removing a channel.
   • Toggling on an extra document you've since added to the Asset Library.

   You don't need to retype anything you're not changing — leave it as-is.

4. 4

   Generate

   Same loading state, same 1–3 minute wait. When it completes, the new run is created, linked to the original as a child, and visible alongside it in the campaign and in Strategy History.

When to regenerate vs start new

Two different paths

Both produce a new strategy. The difference is whether the new run is linked to the previous one (regenerate) or stands alone (new generation).

• Regenerate — when you're iterating on the same strategic question. The campaign objective is unchanged, the audience is essentially the same, you're refining. Maintains lineage so reviewers can see what changed between versions.
• New generation — when the brief itself has shifted. Different objective, different audience, different campaign. Even if you keep the campaign the same, a "different question" usually deserves a new generation rather than a regenerate.

When the regenerate is a revision response

After a reviewer requests revisions

If your campaign came back from approval with Revision requested, the natural workflow is:

1. Read the reviewer's feedback (top-level comment + per-strategy notes).
2. Open the specific strategy run the reviewer flagged. Click Edit & regenerate.
3. Adjust the inputs based on the feedback.
4. Generate. The new run becomes the latest version.
5. Re-submit the campaign for approval. A fresh approval cycle is created.

Related: Strategy history for browsing past runs, and Use a strategy as input to the implementation plan for the related "use prior runs as context" pattern.